After having his first solo art show inside G-Shock Soho NYC entitled Perfect Timing last April, artist FRIDGE collaborates with G-SHOCK yet again. This time, in designing a limited edition watch as part of G-SHOCK’s on-going project in collaborating with artists, brands, designers etc. to create unique timepieces.
The release took place September 14th, at G-SHOCK soho accompanied with ten 24 X 36 inch three dimensional paintings on MDF boards themed after the watch design itself. Event goers were greeted with Polaris Slingshots who took over the block before entering the store by @sstakeover, @sling_kingz, @citywideslingshots. The watch was placed on to a paint bucket display engineered by the artist at the store entrance while the spray painted boards were on the second floor.
All fifty limited edition watches were sold out the night of the release and all 10 boards were sold to avid collectors but the highlight of the night is the amount of love received by friends and supporters!
About the watch:
Designed on the iconic DW5600 silhouette, the watch comes well equipped with the following features:
- 200M water resistance and shock resistance
- Shock resistance
- EL Backlight
- Flash Alert
- 1/100th Second Stopwatch
- Multi-function alarm
- 24hr countdown timer
- 12/12 Hr formats
- 42.8mm case
The band of the watch includes drippy marker tags and the OG signature purple fridge with the catchphrase Stop Doing Nothing visible on the face of the watch. The design was inspired to inspire others in the creative field and the idea of accomplishing all your personal goals today. FRIDGE lives by this motto every single day and continues to live his reality with this principal.
@gshocksohonyc @gshock_us #stopdoingnothing